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Category: Social Analytics

WHY I THINK EMPIRE AVENUE IS A WINNER

Posted on April 26, 2011April 4, 2019 by globalneighbourhoods

When Scott Monty sent me an invite to play Empire Avenue, the social media world’s hot-product-du-jour, I groaned. Why do I need another distraction to distract me from all my other social media distractions, I asked him. He answered with tweeting brevity. “It’s fun,” he said. “It does what Klout is supposed to do, but we rate our own friends. Both…

TWITALYZER: HOW DOES IT MEASURE UP?

Posted on January 7, 2011June 1, 2021 by globalneighbourhoods

A few weeks back I met with Klout’s Joe Fernandez. I went in to the session skeptical and walked out respecting what the Klout team has achieved and where the company is trying to go. That being said, I still harbor more than a few concerns. This week I had a similar experience with the senior guys at…

SM GLOBAL REPORT: KD PAINE ANALYZES MEASUREMENT

Posted on December 29, 2010June 1, 2021 by globalneighbourhoods

I had only met  KD Paine once previously when we were slated to debate at a software publishing conference in the middle 1980s. Our topic was whether or not public relations could be measured. At the time, I was a PR operative and she had started a PR measurement firm. I expected it would be…

INFLUENCING KLOUT

Posted on December 4, 2010June 1, 2021 by globalneighbourhoods

I have been having a bout with Klout. It’s been constructive and civil and is filled with those social media triangulations I love. It started two nights ago.  Noting he outranked me on Klout, the Internet influencing site,  Ian Greenleigh challenged the credibility of the free service. Now, Ian is  at Austin-based Bazaarvoice, a very hot startup that’s…

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