When Scott Monty sent me an invite to play Empire Avenue, the social media world’s hot-product-du-jour, I groaned. Why do I need another distraction to distract me from all my other social media distractions, I asked him. He answered with tweeting brevity. “It’s fun,” he said. “It does what Klout is supposed to do, but we rate our own friends. Both…
Category: Social Analytics
TWITALYZER: HOW DOES IT MEASURE UP?
A few weeks back I met with Klout’s Joe Fernandez. I went in to the session skeptical and walked out respecting what the Klout team has achieved and where the company is trying to go. That being said, I still harbor more than a few concerns. This week I had a similar experience with the senior guys at…
SM GLOBAL REPORT: KD PAINE ANALYZES MEASUREMENT
I had only met KD Paine once previously when we were slated to debate at a software publishing conference in the middle 1980s. Our topic was whether or not public relations could be measured. At the time, I was a PR operative and she had started a PR measurement firm. I expected it would be…
INFLUENCING KLOUT
I have been having a bout with Klout. It’s been constructive and civil and is filled with those social media triangulations I love. It started two nights ago. Noting he outranked me on Klout, the Internet influencing site, Ian Greenleigh challenged the credibility of the free service. Now, Ian is at Austin-based Bazaarvoice, a very hot startup that’s…