Storytelling in business

I have always liked telling stories.

In second grade, I told a story and the teacher made me stay after school. After that, I switched to nonfiction. Storytelling stayed with me. I studied the great story tellers of literature in college and then I became a journalist.

I remember my days as a newspaper reporter and editor with great joy and nostalgia. What I hated was the vow of poverty that being a journalist or a writer requires.

So I turned my focus to business and into the field of communications. I learned at that time that most people prefer stories to PowerPoint presentations.

A story can take three minutes to tell and last in for hundreds of years. Conversely, a PowerPoint slide can take three minutes to present and it will feel like 300 years.

My love for social media started with my seeing it as a great venue for telling and distributing stories. These stories started conversations and once conversations get started, business can happen very quickly, at low cost and with some fun involved.

Many companies have great stories to tell, but they are better at making products or providing services than they are at telling their own stories.

I can help. I help companies tell their stories rather than present key points. It can be very rewarding for these companies.