From the category archives:

Braided Journalism

A few days ago, I posted a piece about the Pepper Spray incident at UC Davis. When people saw the original video clip, they overwhelmingly supported students and felt the police had acted harshly and without justification. When I posted a longer video clip, those who commented on my blog, on Twitter and Facebook were about evenly divided on whether police actions were justified or not.

The point of my post seems to have gotten a little lost. I was calling for a need for balance in citizen-generated news content. I was emphasizing that when we see content from sources we don’t know, we need to keep an open mind on what we see.

Yesterday, an Oregon Judge ruled that Crystal L. Cox, had to fork up $2.5 million in libel damages because she was not a journalist, and therefore not protected by Oregon Shield Laws. This ruling, in my view, is hogwash. It goes against at least two previous rulings and I am reasonably certain that if Ms. Cox stops trying to defend herself in court, a decent lawyer will win her case on appeal.

Social media and traditional media is all media. Every company is now a media company and every person who posts on Facebook–or anywhere else–is now a journalist. And as has always been the case, there is a chasm of difference in the quality of reporting in the media–all of the media.

So while I think Cox deserves to be called a journalist, protected by Shield Laws, I don’t think she is a very good one. Take a second to read the post that got her into trouble. It is more name-calling than it is a report. The names that could be considered libelous are: “Thug, thief and liar.” Those terms can certainly be considered defamatory, a key issue in any libel suit. Her tone of writing seems intended to hold an executive up to public scorn, another component of libel.

In reading the Cox blog post, I am unsure whether or not what she wrote is true, and truth is the ultimate defense of libel.

In short, while I absolutely defend Cox’s right to be a journalist, I do not defend a blogger’s right to slander someone. The content is justifiably challengeable, if you ask me, whether the publisher is Crystal Cox or the NY Times.

To me this case and the Pepper Spray Videos are two closely related issues. It is self-evident that we are now the media. But what needs to evolve is that we need to behave with the same level of responsibility that professional journalists have been expected to use since long before the first blog was posted to the internet.

 

You’ve probably have already seen the UC Davis Pepper Spray Video. You probably already have an opinion and its likely you have strong feelings about it. The problem is what you saw was severely edited to give one perspective of a series of events that are not as simple and straight-forward as that short clip would have you believe.

Watch this long version. Yep, it’s all of 15-minutes long, about the length of 30 Fox news clips. But if you do it this one time, you may start to understand how news editors can snip out balance to promote agendas.

In fact, after watching the long version, my opinion did not change. But my concerns that the new citizen journalism can present through a lens that is as filtered as the shoddiest of traditional news organizations have been known to give us.

It is obvious, that the original pepper spray video was shortened to promote a point of view and to me that lessens the credibility of students who risked arrest and pepper spray for a cause that many of us do not understand–but they passionately believe in.

Did the police act rightfully or wrongly? You and I may continue to disagree. But we cannot intelligently decide unless those reporting the incident are responsible to give us a reasonably ba;lanced report on what happened.

Distortion of the truth in the name of a cause damages the credibility of that cause if you ask me.

Let us understand that non-violent protest is designed to provoke authorities to further a cause. Leaders through the years have suffered arrests, beatings and gas. This raises public awareness and sympathy. It is very powerful and has brought down governments, ended wars, destroyed unjust and discriminating causes.

The essence of it is to reveal that truth is on your side. That’s what giants of protest Like King and Gandhi did. That’s why in America, students in the 6os sometimes died to end an unjust war or Jim Crow segregation.

Lying doesn’t get you there; nor does distortion. All that does is make you the citizen version of Fox News, grinding the facts through distorted lenses and filters.

 

 

 

 

 

 

 

 

I have always, always preferred writing to all the other things I do for money. It’s the vow of poverty that I have troubles with.

This has always been true. In 1963, I got my first newspaper job, as a copy boy for the old Boston Herald. In order to support myself and go to college, I had to get a second job selling shoes in a department store.

These days I consult to support my writing habit. It pays better than selling shoes and there is less squatting before customers.

Later, in college, I became a reporter and could work one job, rent an apartment with two roommates and buy a ten-year-old Ford Falcon. Dinner out was usually pizza and Arby’s bad beef barbecue.

More recently, I’ve written a couple of books and several articles about the death of the printed word. This turned out to be unfortunately prophetic. The printed word will never actually die, but it is in atrophy. I am working on a new book and am considering the economics of making it an ebook-only edition. They look pretty good.

But in death there is new life. Online only news publications have been born in great numbers and about a dozen in the tech industry appear to be flourishing. Plus, many traditional content publishers have successfully swum through the wormhole that connects the printing press to the mobile and are once again doing well enough to ensure survival.

So, you would think that this new trend would be good-to-great for freelancers like me. At least I did–but I was wrong.

Recently, I started looking around for new places to write freelance columns. Between the books and other credentials I thought I might be in demand. The answer is that I am–but only if I will amplify my vow of poverty.

I did my first freelance work for Time Magazine in 1967, when I covered campus unrest in Boston. There was no byline, and much of what I contributed was rewritten into the magazine inimitable style. I was paid 50 cents a word. Later, I ghost wrote columns for prominent people and got paid as high as $2 word–for 1000 word articles.

So recently, I started talking to online publications. Many editors sounded very interested in my contributions. But then we talked about price. I got offers for freelance news/analysis pieces ranging from $100 for a 1000-word piece down to free, for the prestige.

At $100, that is a 95% pay cut from the best I’ve previously done as a freelancer. Free was offered for the prestige of submitting content to a publication. Since I’ve already established credentials with  Dow Jones,BusinessWeek, Fast Company, ForbesBusiness Insider and elsewhere, I have prestige up the yin-yang. What I need is rent money.

Editors seemed embarrassed by their offers to me. One explained  how the economics have changed:

Back in the day of the mighty weekly news magazine, an advertiser could buy a page column for about $20,000 in a trade publication or $200,000 in a national news magazine. Freelance compensation was based on that.

Nowadays, a big brand buys virtual space for about $200 per insert. They now go for volume in a great many places. Successful publications focus on quantity–more pages for you to view and for advertisers to place inserts.

But one writer, filling space next to an ad on one page, is not going to make chopped liver.

Writers like me are welcome, but if we take a pass, the pages will continue to be filled by recent grads, eager to write and any price, eager to gain credentials so they can make more money. It’s why so many of the great names of journalists and traditional magazines got laid off–while the entry-level neophyte got retained.

I’m not going to bemoan the injustice of all this. I am hopeful, that a few publications will determine that quality may have its value when selling ads to brands who wish to be equated with quality.

I do many times better than $100 in my freelance contributions at Open Forum, but still it is not a ton of money, certainly not sufficient to support anybody fulltime, who does not choose to live in a tent in the woods.

But elsewhere, I’ll take a pass on offers for $100-a-column. I’ll just continue to give  my content away for free in this column and I’ll be grateful that I have applicable business experience that lets me consult for people and companies I enjoy.

It’s the next thing to writing, or so it seems to me.

 

 

 

 

I have always been an ardent fan of the NY Times. Early in my life, it showed me a world that was far larger than the part I occupied. When I was a journalism student, the times, we were taught, was the standard for excellence to which all journalists should aspire.

Simultaneously, I have never been a fan of freeware. Long before the web went social, content started to be given away. Now, 20 years later, there is a generation of web users who expect all content to be free forever, all of it sponsored by ads that ours eyes have learned to ignore.

So, when the Times, a few months announced that after view 100 articles each month, it would block content, unless you were a free subscriber, I was among the few social media enthusiasts who publicly endorsed it. I have a vested interest in seeing that those who pay writers get paid for the writing.

It also seemed fair. It takes talent and work to produce anything that has the quality that the times has. I tweeted on the day of the Times announcement: “Sign me up!”

But I didn’t sign up, not until today. What stopped me was that the Times wanted me to select where I would consume their news: desktop, iPad or iPhone. If I wanted all three, this would be $39 a month or $468 a year. This was 400% what I used to pay for home delivery, before the web whisked me away from paper-based news.

This didn’t seem fair on two counts. First, the Times is saving enormous costs by going paperless, by not needing coin machines on corners and delivery trucks. Online subscriptions, I would guess would be about twice as profitable if they charged half as much as formerly.

Second, is that they are viewing my iPhone, iPad and MacBook as three addresses, which independently they’d charge $19 month. They are seeing it as though I have a San Francisco address, a Tahoe address and a little chalet in the So of France, I guess. But if that were the case, I would simply have one subscription and inform them when my address changed.

On the web, my address changes several times on most days. It should not matter to the NYTimes. I am one person and I go to the cloud on multiple devices. This doesn’t increase their costs by a penny, but they want it to increase mine by over $300 a year.

It just doesn’t seem fair to me.

So I’ve held out. I’ve read the Times free for the first 10-15 days each month. Then when the “PAY UP!” screen blocks my content, I’ve gotten my content from the myriad of other quality web sources.

In the back half of the month, I have missed the Times. It remains my favorite news source, but I just hate being unfairly charged. The Times, it seems to me, has mechanically moved to the internet but spiritually, it still seems to be an old-time newspaper with circulation managers getting paid that missed houses get their papers on the same day.

Today, I broke down. I got a special email offer allowing me to get eight weeks of the NY Times anywhere online for 99 cents per week. This, was an offer I could not refuse.

But what happens two months from now? Their thought is that I will be so addicted to getting my Times fix whenever I wanted one and will then allow my costs to jump from $50 yr to nearly $500.

Perhaps I will. Perhaps not, we shall see.

Over at the Times, I picture a bunch of guys in white shorts and spectacles crunching numbers, trying to figure out how many more readers they could have if they charged less. I urge them to do that. I also urge them to understand that there should be on set fee for receiving their content via the Internet, and stop forcing readers to consider where and when in the day, the Times will be available to them.

I would never argue that a bad subscription policy would kill the Times. But I do argue that the current bad policy is costing them readers, many of them younger readers who may find their lives are just fine if they get their news of the world from places more myopic than the Times such as TechCrunch.

 

 

 

 

 

 

 

I’m speaking tomorrow morning at the Social Media Breakfast for the San Francisco East Bay. It will be the third time in as many weeks that I’ve been asked to discuss social media trends.

I don’t think it’s a coincidence. Yes, it’s partly because we are at the beginning of the first year of the second decade of the Conversational Age. But more than that, there is a collective sense that one major phase of social media is ending and a new one is starting.

I share that viewpoint. We are at a flexpoint in social media. We have just experience a decade of relentless adoption of social media. There are almost no institutions that have not been forced to adapt to this fundamental change. If this were a geologic age it would be characterized by a period of volcanic eruption. As a business era, it has been a period of meteoric disruption.

But now, volcanoes are starting to quiet down. New land masses have formed. Some of the old ones have disappeared and those remaining have been transformed. There are new oceans and greenery. Some previously unknown creatures have emerged and seem to be thriving.

The era of upheaval, trauma and drama is ending. While there are still some significant tremors, they are less violent.

If there is one over riding trend, that I see it is that we have entered into an Age of Social Media Normalization. Business, government, religion, news, entertainment, education is now entering a quieter phase.

Their is much less excitement in this new era–and far greater value.

The value comes in every day work and personal life, being easier, more productive than ever before. Social media has eroded geographic barriers. It has started to erase be formidable barriers of language and if it has failed to flatten the world, it has certainly lowered the height and severity of the hills.

I try never to repeat myself in my writing and speaking–but it is sometimes inevitable. I have been thinking through several ideas for years now. I try to remember a trend is not a fad. It may start slowly and take years to become clear to all beholders. But a trend is fundamental and matters more than whether or not Facebook or Twitter prevails.

When I talk tomorrow, my key point will be that we have entered into this Age of Normalization. Under that there are many important subtrends that give evidence to the main idea.

They include–but are not limited to:

  • Braided Journalism. Last week the NY Times asked tweeters and Facebook people for helping generating news and photos of the Egyptian protest. This is just the most recent example of the convergence of citizen and traditional journalism. Likewise businesses have started to turn toward journalists rather than publicists to provide content that is credible to audiences they need to reach
  • Blurring Boundaries. Related to the above online conversations, including enterprise communities are allowing unprecedented collaboration and transparency between companies and their customers. This is leading to products being developed and refined faster and reduced marketing needs. In fact, social media has punched wholes in most organization boxes. For the most part, everyone benefits, but the blurring of boundaries is bound to cause some confusion.
  • Niche Networks–As the most successful social media sites continue to eclipse that which we used to call mass media, there will be hundreds, perhaps thousands of smaller, more intimate Niche Networks. These will each be centered around a single small topic such as Pleasantville Safe Streets or “Megacorpus Partner Certification.” These networks will be structured to appeal to a few people who care about topics that will not interest more general audiences. If you think about it, I bet you can immediately name six that you would join tomorrow.
  • All conversations everywhere. Emerging companies like Echo.Com and Livefyre are letting people see all content on a single topic in one screen, no matter where it was originally posted. Further curation services like Pearltrees are blurring machine and human resources to show you where you can find content most valuable for you. Eventually, this will mean that the user will be as agnostic about whether you posted on Facebook, Twitter or a blog as we are today about whether the package was shipped by FedEx or UPS.
  • Universal Translation. I’ve previously called this a Holy Grail of social media and it continues to be so. The idea is simple: I talk or type in my language t my computer. You see or hear it in yours. You respond in yours and I hear or see it in mine. Lately, there’s a lot happening here. New offerings like WordLens, SpeechTrans, the DOD’s TRANSTAC are moving us closer to Grail at accelerated speed. Imagine what this could do for Egyptians on the street trying to reach people all over the world.
  • Ubiquity. Lots of people are calling mobile, cloud and other emerging technologoes trends. To me, they are features of the oldest trend on this list; the idea that wherever you are, whatever you are doing you will be able to connect to your own data and communicate everywhere. It shouldn’t matter whether your device is on a desk or in a pocket. It simply matters that the cliche “always on” becomes a fact.

The tweet post went up this morning from the New York Times: ”If you’re in Egypt, or in contact with someone in Egypt, we’d love to have photos and video from the scene. Send to: pix@nyt.com.”

It is a fresh example of a concept that I call “braided journalism.” It is the idea that professional and citizen journalists will merge resources to provide broader and deeper coverage of events in the world, particularly during crises such as earthquake, fire, plane crash or in this morning’s example. Street revolution.

Two factors have led to braided journalism:

  1. Traditional media has been cutting reporters, stringers and correspondents for two decades. This severely curtails their ability to cover fast-breaking, unexpected events.
  2. People everywhere are now connected through social media where we share news, information, ideas, photos, audio and video. In short, we are the new feet on the street.

In my book, Twitterville, I wrote a braided journalism chapter. It covered examples that included accidental journalists, such as an American vacationing on the beaches of Thailand when a tsunami hit, A Dutch kid in a Chinese bookstore about to Skype home for money when an earthquake hit; street photographers in Mumbai when terrorist went on a killing spree, citizens feeding photos of civilian casualties in Gaza to Jazeera, and the unforgettable photo of a plane landing on the Hudson taken by a young tweeter named Janis Krums.

At one point I wrote a book proposal, but no publishers made an offer. Maybe it was a bad idea. Maybe traditional publishers don’t like topics that include the death of traditional media companies as a central theme.

In any case, I put braided journalism on my back shelf and went on with others subjects. But lately the subject keeps re-emerging as it did with the NY Times post this morning.

Yesterday, Shel Holtz Skype video interviewed me for a talk I’m giving in Berkeley for the Social Media Breakfast East Bay in a couple of weeks. I’m going to discuss social media trends and Shel wanted to know if I would talk about braided journalism as an emerging trend.

The stories I just shared with you are getting long-of-tooth in Internet years, meaning they are over one year old, so I skipped telling them. Instead, I said braided journalism is morphing. I pointed to Tom Foremski, who has been pushing the concept that every company is now a media company because it can post it’s own content.

I also mentioned a few experiments in which companies have hired journalists to post content about themselves on company sites. The posts are transparent and the reports are paid by the hosts. In the old model wewere paid by sponsors. I’ve been involved in a couple of these projects and have been pleased by the laissez faire approach of the companies and the end results as they appeared.

This morphing helps those of us who make parts of our living by writing, but it is hardly as world-changing tweeting and video recording from the streets of Iran, Tunisia and Egypt.

But then that little tweet came through from the Times this morning. It doesn’t appear to be much any dramatic game-changer, but to me it is. It is the first time that I have seen a traditional media company call out for content to citizen journalists who are on scenes where extremely few traditional journalists have access.

The press has historically disdain citizen journalists. John Markoff once likened us to CB Radio buffs of earlier years. We’ve been called a lot worse. Social media people have not always spoken kindly of traditional media either.

But the truth is the world will be a better informed place if citizen and traditional media braid together, particularly when covering crises. No blogger on earth has the collective credibility and distribution capabilities of the New York Times. As talented as we are. They are still the disciplined professionals, as flawed as they are.

To me this is a huge issue. We may still have a free press, but without the resources to cover news when and where it breaks, that press is not free to do it’s job in the way that it needs to be done.

At one point I wrote a book proposal, but no publishers made an offer. Maybe it was a bad idea. Maybe traditional publishers don’t like topics that include the death of traditional media companies as a central theme.

In any case, I put braided journalism on my back shelf and went on with others subjects. But lately the subject keeps re-emerging as it did with the NY Times post this morning.

The stories I just shared with you are getting long-of-tooth in Internet years, meaning they are over one year old. I told him that braided journalism is morphing. I pointed to Tom Foremski, who has been pushing the concept that every company is now a media company because it can post it’s own content.

I mentioned a few experiments in which companies have hired journalists to post content about themselves on company sites. The posts are transparent and the reports are paid by the hosts. In the old model we were paid by sponsors. I’ve been involved in a couple of these projects and have been pleased by the laissez faire approach of the companies and the end results as they appeared.

This morphing helps those of us who make parts of our living by writing, but it is hardly as world-changing tweeting and video recording from the streets of Iran, Tunisia and Egypt.

But then that little tweet came through from the Times this morning. It doesn’t appear to be much any dramatic game-changer, but to me it is. It is the first time that I have seen a traditional media company call out for content to citizen journalists who are on scenes where extremely few traditional journalists have access.

The press has historically disdained citizen journalists. John Markoff once likened us in the NY Times to CB Radio buffs of earlier years. We’ve been called a lot worse. Social media people have not always spoken kindly of traditional media either.

But the truth is the world will be a better informed place if citizen and traditional media braid together, particularly when covering crises. No blogger on earth has the credibility and distribution capabilities of the New York Times. As talented as we may be, we are still the amateurs. As flawed as they are, they are still professionals and trained in ways that many of us are not.

To me this is a huge issue. We may still have a free press, but without the resources to cover news when and where it breaks, that press is not free to do it’s job in the way that it needs to be done.

Unlike many people, I don’t yet hold a definitive position on the recent Wikileaks release of 250,000 government documents to four non-US based newspapers, generally considered credible.

A fifth media player, was the NY Times, who republished content from the Guardian just minutes after the British media company posted. That made them less culpable to any prosecution, but in my view, it added credibility to the reported content.

What I  find disappointing, if not surprising, is how rarely “free press” and “free speech” have come into the conversation. Instead. we are hearing onerous terms like “espionage” and “treason.”

Espionage, by definition is clandestine. It usually involves the work of an enemy agent for a foreign country, or more recently a private company. This case was entirely public and the inormation was delivered to the people of the world.

Treason is a criminal betrayal of one’s own country. The term doesn’t really apply to Julian Assange, an Australian citizen who publishes Wikileaks from Switzerland. You can say many things about him, but he just doesn’t qualify for treason in the United States.

Those who claim to be “the true Americans,” have much to say about Assange, most if it is pretty unpleasant. According to Sarah Palin, Assange “should be treated like an Al Qaeda terrorist.” Publishing confidential material may not be commendable, but surely it is different than exploding bombs to kill people at random.  Her political ally, Tea Party founder Judson Phillips called “killing Assange acceptable” behavior for any true American–as he defines true Americans and is far closer to shouting fire in a crowded theater than anything we’ve read so far in the Wikileaks releases.

This  torch-igniting talk seems to me to be accelerated by government spokespeople who keep saying that lives will be threatened by the release of these documents.

To further complicate the matter, there is very serious question to the integrity of Assange himself.

Two weeks ago, a Swedish court issued an international arrest warrant against the 29-year-old publisher, demanding he return to Sweden to answer accusations of rape. If he is guilty, it certainly reduces any sympathy reasonable people would have for the guy.

But then, my government has a well-documented history of trying to frame people who cause them embarrassment.” Richard Nixon and his gang of henchmen attempt to taint almost all his perceived enemies as either a Communist or a homosexual.

These days, the two terms do not have the impact that Nixon’s masters of smear could muster with either word. Today, rapist is about as nasty as you can get and it has more public outrage connected to it than the other two terms.

Nixon used the terms against political opponents, against Alger Hiss who may or may not have been a spy, against Jack Anderson who leaked government documents revealing Nixon took secret “slush funds from the likes of Howard Hughes and holders of large government contracts. It showed up again as an unfounded rumor about Daniel Ellsberg, leaker of the the Pentagon Papers to the New York Times and other publications who had the guts to print them because the public had more right to know than the government had the right to hide.

The list of name-calling, sexual accusations and patriotic allegiances is long.

In every case of government leaks there are such accusations. None has proven true so far. In every case, the government has sternly warned that it is investigating for criminal charges to be brought. Sometimes, such charges have been brought, most were dropped or the courts refused to hear them.

One other thing is constant. In all these cases–then as now–there are stern warning that lives will be lost, the lives of people friendly to the US.  I cannot tell you that it will not happen this time.

But history makes me doubtful. Some have sited that Afghan friends were named among these hundreds of thousands of released pages. I don’t picture the Taliban sitting around and reviewing this material, when our friends get ratted out and killed everyday in the villages of Afghanistan countryside.

What I do not doubt is that the diplomatic applecart is spinning around a hairpin curve. It is entirely embarrassing to our government and its friends. Many of those having unwanted sunlight shined upon them are people of high integrity who are working hard to do the right thing for our country and perhaps the forces of good.

But embarrassment is not treason. And saying someone is a terrorist or should be killed for embarrassing our government is no form of patriotism or public responsibility.

The situation has evolved from another institution who has been shirking responsibility for far too long if you ask me. That is the press.

The traditional media enjoys certain responsibilities, for which it has certain responsibilities. It was never supposed to be their job to simply regurgitate the verbal shovelware of official government or company spokespeople.

It was their job to dig, to challenge, to get the other side of a controversy so that we, the readers, could decide for ourselves. “If your mother says she loves you,” my editor told me when I was a rookie reporter, “then check it out.”

If a government spokesperson tells a reporter that lives could be lost, then it’s the reporter’s job to ask, “who’s life? Which of the 250,000 clips is the one that threatens lives, or national security?”

It is the tradition of the press to find disgruntled employees who will blow whistles on questionable practices of government, enterprise or clergy.

It is their job to ally themselves with a force that has brought down the heads of so many institutions through history. It is called “truth.” Truth is often found in bar rooms and at parties. It is rarely found in its entirety in the public words of official spokespeople.

Wikileaks would never have existed if a vacuum had not been created by a collective media that has long abrogated its job. Neither, for that matter, would the more commendable Publicus.

Is Assange a rapist who has undermined the US and its relationships all over the world. Will innocent people die by the release of more pages than most people will read in a lifetime? Did Iran’s leadership not know that Arab nations didn’t like them. Did the North Koreans not know China was willing to abandon their alliance?

Maybe. Maybe not. I have no clue as to what the answers are to these questions.

I can only think of an observation by TS Elliott: “Only those who will risk going to far can possibly find out how far one can go.”

Personally, I prefer too open to too closed and a press that is too free to one that is not free enough.

I’ve written about braided journalism, my concept that traditional and citizen journalists have started to intertwine through mutual need.

Take that thought and add to it Tom Foremski’s recurring theme that every company is now a media company. Every company can publish content and serve it up top people relevant to that company. I believe that Tom is on to something that is very important and will change the nature of corporate conversations with customers.

Now comes Dell. They have done some braiding with journalists in a way that I had not thought about. They have moved more toward becoming a media company than any other enterprise that I have heard about.

The result is something called The Power to do More . At first glance, it looks pretty much like another big company website. But when you look a little closer, it looks more like an online magazine. Then there’s one more piece, one that is important to me.

I was one of four freelance journalists called into this project. Each of us have years of experience working for established business publications or writing books. Each of us has covered Dell in the past and we have done it from the step back a journalist takes in reporting.

However, there is little doubt in my mind that what we wrote independently shed favorable light on Dell. For example, I wrote an entire chapter in Twitterville  about Dell’s pioneer role in making Twitter appealing to established business.

So we four writers got contracted to come to Austin, where we were assembled in a room. Key players in seven of Dell’s most promising areas came in and talked about what they were doing. We asked the same kind of questions, we might have asked as reporters.

At the end of the day, each of us pitched Dell’s PR department and agency for stories we would like to write–just like each of us has done with editors earlier in our career.

Then we got assignments along with tough deadlines and were sent home to write, research and conduct followup interviews. We filed our stories with the PR department rather than the editors, and we had agreed that Dell would have final say in what was written.

I was nervous about that last provision. I have had traditional editors botch my copy, never mind PR folk payed to sell, where I only wanted to tell. In fact, the editing was superb. They tightened and cleaned up my language and I am extremely happy with the results of the stories I wrote.

Between the four of us, we contributed over 20 items. This was integrated with original content for executives at Dell. I like the result far more than I thought I would. I’m pretty proud to have been part of this braided team.

Of course, there is room for improvement. For one thing, the site needs to be updated on a regular basis just like any other ‘zine. And it needs to become a lot more social.

For me, I hope it opens the door to a new part of how I make a living. I am hoping many companies follow Dell’s lead and I hope I am part of the outside team that gets to contribute content that is respected for the credibility of the outside perspective it brings.

My inveterate friend Tom Foremski picked City Lights Bookstore at 6 pm for getting together. It seemed fitting. Tom and I are both writers whose styles and perspectives were shaped in the 60s and City Lights, is the last bastion of the stormy renaissance that is usually called “The Beat Era.”

I finished my business in San Francisco earlier than expected. I arrived at City lights at 4:30 with abundant time to kill.  I strolled the shelves of poet-bookseller Lawrence Ferlinghetti’s fabled bookstore. I had read a great many of the books being offered and I had read them long ago.

But I’m not big on nostalgia and after a short while I felt like I had been there and done that as far as City Lights was concerned. I had killed less than half an hour.

I wandered outside and watched the amazing diversity of the neighborhood, clicking a few street scene photos. The neighborhood is like a Coney Island of the mind.  City Lights is sort of a cultural island surrounded by diverse sections of San Francisco. You are just a few footsteps from the Financial District, Chinatown and the restaurants of North Beach.

It also abuts the strip joints and porn shops of San Francisco’s small, seamy adult entertainment district. There, just a couple of doors down from a sex toy supermarket I caught a new marquee: The Beat Museum, and I wandered over.

It cost four bucks to get in and what a weird, strange trip it will deliver. If you were on the magic bus of the 60s, its a visit to memory lane. If you were were not, then it educates you that the Beat Generation was a period of enlightenment, a time to explore the hope of peace and tolerance. Yes it was about sex and drugs, but it was so much more than that.

It was a period of art and music, of poetry and challenging conventional truths. It was a period of people bypassing powerful institutions, conventional wisdom and tolerance. It was a time where people exchanged ideas, often with great passion attached to them.

Very quickly, The Beat Museum brings all that back. It looks at the usual nexus of the era: Allen Ginsberg, Neal Cassidy and the others, but mostly it spotlights Jack Kerouac, but mostly it talks about Jack Kerouac, author of several groundbreaking books, the best-remembered being On the Road.

Kerouac, was my favorite. His style was fast and contemporary. It sounded at times like the bebop jazz that he loved. You felt like you got to know the people he wrote about because his conversations were so, well, naked.

There are so many ties between the roots of social media and the beat era. Many of the thinkers and technologists who have provided us with the tools were shaped in that era.

It seems to me that we of the social media movement are braided and bonded to those of the Beat Generation. We have a love of innovation. We have hope for a future that provides people greater health and safety. We believe that conversation will reveal much and resolve a few differences. We have a distrust of the all-powerful and the institutional. We reserve the right to question anything.

Kerouac used a manual typewriter and wrote books. If he were alive today, I’m sure he’s still write books, but he would use the tools of our time. He would be unquestionably among the most prominent of our bloggers.

The style he pioneered is the style that succeeds the best in the blogosphere, whether you are talking for an enterprise or telling about a traveling adventure.

Yes, Kerouac would have tweeted as well. He probably would also have been prolific with a handheld camera. Kerouac understood, even in writing books, that it’s dialog that matters. He captured conversations in his books.

Just think of what he could do with the tools we have today. Just think of the influence he would have on the young minds of today as he had on the young minds of the 60s.

Shortly before I decided to put book-writing aside and return to consulting, I very seriously thought of writing a book called iPhoneGate.  While the book would walk through the often unexciting saga of Gizmodo publishing unauthorized advance information on the iPhone4, I had bigger issues in mind.

First above all, was the issue of free press in the Information Age. Democracies are partly called that because it has a free press We expect a certain category of professionals to dig and bypass official government declarations and the utterances of company spokespeople to find other facts and perceptions of the truth.

History has found this to be a worthwhile protection because it has often led to freedom being protected and officials being fingered as rascals.

But the press itself has long been filled with lazy, slovenly, inaccurate bums, characterizing themselves as journalists as they report on aliens impregnating celebrities. James T Calender, who described his form of journalism as “scandal-mongering” was hired by Thomas Jefferson to assassinate the character of John Adams. William Randolph Hearst, spearheaded the Spanish-American War to sell newspapers.

So the press has never been this noble institution, of great and impartial minds who dug and risked personal freedom and safety to shed sunlight on the darkest of facts. The Woodwards and Bernsteins some of us came of age idolizing; the freelance reports on the My Lai Massacre by an unknown freelancer named Seymour Hersh, or even the remarkably well-informed essays of modern pamphleteer Izzy Stone were exceptions to what everyday reporters shoveled out during a period some people now call the Golden Age of Journalism.

In fact, throughout the history of the profession we call journalism, most of what was published was universally and indisputably crap.

That would all be beside the point. Except we are now entering a new and very complicated era. Our definition of what is the press is changing. The content is moving. The filtering systems are forever altered.

Gizmodo is part of the Gawker publishing group. Gawker likes to shock it’s readers. Among its online publications is an indisputable piece of porn garbage. Everything that they have ever written about me has been unkind.

So, I am not the Gawker gang’s best friend. But I believe that their rights are a gate between you, me and erosion of the freedoms that we share.

People point to this as a reason why Gizmodo should not be considered press. They talk of how the Gawker group caused a stunt, to make all CES HDTV screens go dark, allegedly because they were angry about having been scooped by a rival.

But iPhoneGate is not about Gizmodo quality. It is not about professionals acting like low-rent pranksters. It’s not even about the ethical questions of paying to get a story, a practice that the New York Tines says it has sometimes used.

It is about the fact that freedom is supposed to be agnostic. Free religion is supposed to respect even those groups that you and I find offensive. Free speech protects the right to publish words and picture that we find repulsive.

It is about defending the rights of people who swim far below the ethical level where you will find Gizmodo scurrying around.

There are many unanswered questions in the iPhoneGate issue. What was Apple’s role in the action of a law enforcement team they advise? What evidence did they have that the Gizmodo video could or would do immeasurable damage? If Apple already had the wayward iPhone back in it’s possession and police knew who had taken it, just what evidence were police looking for? Are police still investigating? How long can they keep Jason Chen’s computer equipment in a locked evidence room?

Other questions, you might consider are your rights and mine helped or hurt when Apple gets to ban a press member from a news conference, because they do not like their behavior? If Steve Jobs can do that to Gizmodo, why can’t Barack Obama do that to Fox News, or for that matter, the BBC to most of the media in the world.

This is all been complicated enough. But it is more complicated now than it has ever been because media is migrating to the Web and it is more difficult than it has ever been to define who is a journalist and who is not.

No law enforcement official challenges Gizmodo is press. But what about you and me? Tom Foremski, the ex Financial Times Reporter who now writes Silicon Valley Watch keeps talking about every company being a media company. Well, that would mean that every employee is a journalist. For that matter, every customer who adds content to a compan site is too.

Where does it end? Des it end at all? Who among us is not protected by the same Shield Laws that protect Gizmodo and the New York Times/ Is that a good thing or bad?

Damned if I know.

Peter Horrocks, the BBC Global News Director has told his staff to make better use of social media  and to become more collaborative in producing stories.

The Guardian quotes him as saying, “This isn’t just a kind of fad…. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.

According to the Guardian, Twitter and RSS readers are to become essential tools for news reporters.

It’s funny. This morning, I was writing a piece for my new book that social media, now about a decade old, is at the end of it’s beginning phase, a phase that has caused great disruption to just about all institutions.

We are now at the beginning of a new phase, a phase of normalization, one in which the tools of social media  start being adapted by people just to do their jobs. We will stop using the tools to talk about the tools themselves, and just use them like we use telephones and computers, to do our work and communicate with others.

A decade ago, traditional media disdained social media, occasionally ridiculing it. They are laughing no more. In major events, where fast-breaking news has occurred social media has played an increasingly vital role: Haiti, Iran, Gaza, US Air 1549 on the Hudson, cops shooting a New Year’s Eve reveller, the Sczhwan Earthquake.

At a time when the media is hobbled by 20 years of budget cuts that have fragmented their networks of stringers, correspondents and affiliates, citizen journalists with mobile devices have become the feet on the street of the world’s news. We have, for the most part, been fast and accurate, in our reporting.

Yet we cannot replace traditional news institutions. They remain the professionals. We don’t get invited to White House News Conferences. We don’t get attached to infantry units in war zones. We do not have time nor inclination to dig into databases and record logs to uncover acts of corruption.

The BBC is moving toward what I call Braided Journalism, the convergence of traditional and citizen journalism into something new and potentially superior for news coverage than anything that has preceded it.

Long ago, before we had a worldwide web and people communicated in a groundbreaking, but difficult format called Usenet, someone came up with an idea called “freeware.” People soon determined that they preferred to get pretty good stuff over the Internet for free rather than more professional and polished stuff for money and that has caused a great deal of disruption as the Internet evolved to become a dominant force of content delivery.

Among the most obvious victims of freeware have been news-gathering organizations. Print publishers and broadcasters seemed well-suited to make the change at first. A print edition cost little more than pocket change and broadcast was almost totally free. In both cases, their real money came from advertisers who wanted access to those masses who followed that media.

Had media companies been willing to meet the challenges for change as they evolved  in the middle 90s, perhaps they would have been able to cross the chasm into current times; but they did not. They remained loyal to their subscription models for far too long. They underestimate the small damages like classified ads moving to Craig’s List, until those little changes made big differences; many just thought that their professionalism; their access to prominent people and events would allow their old ways to endure new times and new forms of competition.

That brings us to Google, which in my view, has been the most disruptive of all forces on traditional news organizations. Google gives us all free access to content that historically was produced by professionals as a way to earn a living. The advertising that supported media has migrated to the Internet where Google has become the largest beneficiary.

And when media companies say that revenue derived from advertising that supports content they produced, Google has shrugged it’s mighty do-no-evil shoulders, telling media companies they are free to not make their content available on Google anymore.

I am no great fan of the public companies that own news-based organizations. neither are the editors and reporters who have worked for them. But that loss of revenue has been the driving force in the brutal reduction in paid news professionals.

Now there are two factors that have entered center stage. The first is Bing, a very nice search engine developed by Microsoft that many users find to be just as good as Google, but not really better in most cases.

Then there’s the decision by Rupert Murdoch. mean-spirited billionaire owner of NewsCorp, which is perhaps the world’s leading producer of news content, including the Wall Street Journal, Fox News and myriad and diverse other brands.

Murdoch has been persistent in arguing that Google and other search engines should pay professional news organizations for their content inthe form of sharing ad revenues. Google has declined, saying Murdoch is free to withhold his content from Google Search results.

The online community of course sides with Google, which is generally regarded as an ultimately cool company. It’s billionaire leadership is younger and far more charming than Murdoch, wh has been called “old school” and clueless in recent days.

Maybe it’s a personal thing, but I believe when someone prospers from someone else’s work, the original producer should share in that wealth. I think fair beats cool every day.

For those who think social media practitioners can replace all professionals, I’d ask you to think again.  A loss of professional news will not make the world safer, freer or better informed place.

For those of you who feel Google shareholders should be the overwhelming profit recipients of reporters hard work, I would ask you to rethink just what is fair and what is not.

In fact, now that I think about it, when Google and the search engines serve up my content-the content you are reading right now–and put an ad next to it, why should I not benefit from the revenue–or you–or anyone else?

Now, News Corp is forging an exclusive deal with Bing that would provide Microsoft’s challenging search engine with content not available to people who just use Google. This complicates matters for users, but getting the News Corp content will still cost users nothing.

For those who argue that no news source has value because so many sources now produce news. This is partly true. Likewise, as we recently saw in Iran, on the Hudson River, in Gaza and Mumbai, citizens are very often producing the most valuable news content.

All true. But the world will not be a better or freer place without traditional news organizations. We are not close to the day when bloggers will be invited t attend White House news conferences. Nor will we very often be airdropped to cover wars or national disasters. Some citizen journalists may be digging into investigative efforts, but so far, nothing on the scale of Watergate has emerged.

Most people, myself I know, myself included, and some employed by the man, do not hold Rupert Murdock in a very high regard.

But let’s not have that cloud the merits of his case for being compensated fairly for the reuse of NewsCorp content. And because others just happen to think Google is the coolest of Internet companies, one avowed to do no evil, should get away with prospering with intellectual property that others labored to produce.

I was in Seville, in a major city square where I saw the two, uniformed, armed policemen on little mopeds. I smiled at them & they smiled back until  took out my little pocket camera. Then there's hands went up and they moved toward me gesturing to put the camera away. I complied.

I had a similar experience at the Rome Airport when I tried to photograph a heavily armed soldier smoking a cigarette outside security.

I would later find out that both countries had passed laws against taking pictures of law of officers and the military after very serious acts of terrorism had occurred. The thought of censorship in democracies had crossed my mind, but terrorism has certainly caused my own country to pass disturbing laws in the name of democracy that restricted some people's freedom.

Perhaps the laws are necessary. I have personal doubts. But those who know more about the tools that lead to machine gun fire in Italian Airports and bombs in Spanish planes and jets smashing into high-rise buildings are supposed to know more abut what is required than I do.

But then, the cases of over response in the name of freedom are long and well document. And the use of the camera is an instrument in revealing those abuses are even longer, as we have seen during Mumbai and the Iran election; in the record excessive use of force in a BART station on New Years Day this year and in the clubbing of Rodney King in LA back in 1991.

The camera has shown the truth when authorities entrusted to protect the public were in fact deceiving the public.

I write all this because the British have passed and are attempting to defend one of the most abusive and discriminatory laws I have heard of since maybe the Stamp Act in the time of the American Revolution.

It seems that in the name of freedom countries sometimes do the lamest things, as the US has so recently done in the case of Guantanamo. The British law is being explained by authorities as not being applicable to innocent tourists but will applied to people who appear as though they might be terrorist.

I assume that means white people in Western clothing can take pictures. Darker people in Eastern–or mid-Eastern-garb may be subject to arrest, interrogation or the mere confiscation of their cameras.

I really shouldn't have to tell you what's wrong with that. British citizen of all hues and clothing tastes shouldn't have to fight against such appalling, subjective discrimination. 

And in the name of fighting for freedom, freedom itself should not be so easily tromped upon by any government claiming to be a democracy.

[NOTE: I am running late to make a plane and I have not added quite a few pictures and links that may be useful when I get a chance. I assume it is still legal for me to post the pictures.]

I first heard about the the incidents two days after they started. William Herring,  tweeted me a link to the first of four videos I would see. Each gave the impression that police were using overwhelming force against an apparently small and nonviolent group of protesters in a park  near the University of Pittsburgh.

After I retweeted that, I would discover the protests were against the G20 assembly of top level leaders the world's 20 largest industrial and developing nations, a gathering that I overwhelmingly support, in the US city that has made the best comeback over the past half century.

Video such as this one disturbed me. It was sandwiched between slabs of street-protest rhetoric and was clearly edited. Yet it displayed pretty good evidence that police had been more than a little zealous in their disbursement tactics. It was also the first indication that police had been "federalized." Why had that not been reported in traditional media. When had they been federalized and what was the reason?

As a tweeter-blogger, I didn't know; nor did I feel free to call the US attorney general's office and say I was a blogging citizen journalist whose readers wanted answers.

So I stayed with the videos and I found them ugly. When I tweeted that there had not been anything like this in the US since the 1960, I was almost immediately corrected. The G20 meeting in Seattle in 1999 had caused havoc on the streets where avowed anarchists clashed with police, causing personal injury, property damage, and disruption to that city for almost a full week. Not much got accomplished inside the World Trade Organization summit of financial ministers.

At about that point, Perry Caldwell, a new Tweeter sent me a clip from KDKA, Pittsburgh's Channel 2 news site reporting many windows being broken and other minor damage. He condemned violence on both sides, but seemed to me to think police had acted properly.

I felt the KDKA story was  one-sided and did not explain the massive police action involving  tear gas, smoke grenade and new ultrasonic "sound cannons" that evoke a head-splitting noise that seemed suited for an Orwellian novel.

I have my own one-sided view as well. I was a protester against war and for civil rights in the 60s. I tasted tear gas and came very close to feel a policeman's club on my head. My attitudes have changed, but I'm generally skeptical of unlawful assembly charges because they fly in the face of American rights to assembly.

Then Ed Shah jumped in. Ed and I frequently talk in Twitterville. He impresses me as passionate as I am about human rights and police states. Ed pointed out that the US had an obligation to protect world leaders when the are assembled on American soil. He also speculated that the street noise could be a distraction for a more dangerous act of terrorism against the G20 and of course he is right.

  1. I quieted down and stepped back. There were lots of issues intertwining here. I really didn't know much about what was going on. Nor did I know much about the events building up to the confrontation on the streets.

I realized that I am not a news organization. The people with whom I connect to "report" on an issue are not a news network. We were stepping in to fill a void created by a media industry in atrophy but we really still lack the organization, leadership, legs and budget that the old dynasties had provided.

Had I been an editor, with budget and staff and Pittsburgh or the G20 had been part of our beat, here are a few things I would have done:

  • I would have assigned and coordinated a handful of reporters, correspondents and stringers. I would have assigned one to interview the police chief, mayor, Pitt officials to get their side of the story. I would have a political correspondent speak with officials at Justice, State and maybe FBI. I would have that reporter write about the government thinking and decisions as well as what they knew that helped them reach the decisions.
  • I would have assigned anther reporter to attach her or himself to the protesters, writing human interest pieces about them, where they were from, how they got to Pittsburgh and why as well as what they hoped to accomplish. I would have insisted the leaders be interviewed and their backgrounds checked out. I would have investigated where their money had come from.
  • I would have had someone research both the protest movement against globalization as well as a brief history of US street protests and what they did or did not achieve.
  • I would have had my art department draw maps showing the proximity or distance between protesters and the G20 Summit. I would have investigated the possible vulnerabilities caused by the protests.
  • I would have spoken to local citizens and non participating eyewitnesses who could shed light on what they had seen.

And so on. But I am in no position to do any of those things. Unfortunately, it appears that neither is the press whose coverage of this protest has been thin at best and apparently written without having been there or seen anything firsthand.

This why I have become a proponent of what I call braided journalism, the coming together of tweeters like me with professional organizations like the New York Times. We have seen samples of this in the last 18 months; the Szechuan Earthquake, Mumbai, Gaza, Iran Elections, Station Fire and many other incidents.

When citizen and traditional journalism braid together the pubic is better served. We come closer to getting the whole story. The information provided tends to be more balanced. Our right to know allows us to form opinions on sufficient information.

G20 is now over. All parties will go home and share their thoughts with friends. Maybe some reflective commentary will appear online. But overall most people won't know what happened there because of a failure of braiding the information together and reporting on it.

Twitterville had a chapter called "Braided Journalism." It talks about the convergence of citizen and traditional journalism in a social media space.

A good example is the story of Janis Krums, who tweeted the photo of US Air Flight #1549 landing on the Hudson River. The guy just wanted to get to New Jersey, but by coincidence he became perhaps the most famous citizen journalist in modern times.

A sidebar is that Janis's jaw-dropping photo was used with abandon and without permission by traditional news outlets. The process slowed and got complicated when he started asking for royalty payments.

It seems to me that he braid of journalism I discussed in Twitterville was missing an important element–the monetization strand. We who provide content on blogs and at Flickr; we who have become passionate or have stumbled upon the power and potential of organizing citizen journalistic efforts need to eat.

Like traditional journalists through history, the passion put into reporting far exceeds the tangible rewards most of us have realized.

We have now entered into a massively transformational era, one in which most institutions are either being restructured or replaced. Evidence is pretty compelling that the era of mass marketing is being redirected into highly niched and/or localized marketing efforts, something I like to call mass micro marketing.

Nike, for example, has started a series of ads targeted at specific niches that range from Native Americans to swimmers to young adults in a specific urban neighborhood.  Niche marketing is far from new, but what is new is a refocus on its value as a core strategy for global merchants.

which also are nothing new. This of course coincides with the acceleration of hyperlocal journalistic efforts. As my friend Ryan Kuder, who has played in hyperlocal, recently tweeted, "hyperlocal has been just around the corner for the past 15 years."

But now there's compelling evidence that the corner is being turned. Big media is getting smaller and grassroots new media organizations are starting to fill the huge voids caused by the old guard's contractions. Veteran journalists who have lost their jobs are finding new homes in it. J-school students who may find the jobs they are being trained for do not exist, are gravitating to it. Not only that, but people like Janis Krums, just happen to be on the scene when news pops up unexpectedly.

There is a natural opportunity for big branders to start looking more closely at hyperlocal organizations. There is also a huge opportunity for a large, fragmented and usually overlooked advertiser in the local merchant.

You local restaurant, dry cleaner or retailer has been filtered out of most marketing systems for years, drowned out by louder voices with bigger budgets who often enjoy lower ad rates by buying volume.

Your local dry cleaner, or plumber has limited options in social media, even from the perspective of a social media zealot like me. She or he used to put ads in local Yellow Pages, but they have gone; hometown radio stations lost in consolidations; bus panel advertising until much of society stopped using public transit. They used to have the hometown weekly newspapers but they too have dried up.

But now there's hyperlocal and the opportunity for the local merchant to sponsor coverage of a local street fair or soccer game, or clean up campaign or sponsoring a safe streets campaign.

In the past few months I have become less frightened by the large writing on cyberwalls that declares traditional media is dead and more heartened by the fact that something new, monetizable is emerging that will fulfill many aspects of the public's need to know what is happening in their neighborhoods and on their planet.

I see many pieces floating around, occasionally bumping against each other and sometimes converging. It will take time. For the past 60 years or so, nearly all marketing, branding, communications and advertising professionals have been trained to think big, to send one message or image that impacts masses of people.

Now there is a need to reverse the strategy, to think small, to get personal, to relate to either a physical or global neighborhood. This will take time, some successful practitioners in both media and marketing will not make the change successfully.

But in the end, I see a braid of journalism and marketing that will thrive. It will look very differently than the products that prevailed in the Broadcast Era. There will be much greater audience participation. News services will be more fragmented and decentralized than they have been in perhaps a hundred years.

But the braiding of new marketing with new journalism will occur there is a need on the parts of all parties concerned, particularly the public. The people who provide the content will begin o see the rewards. The merchants who have been shut out will be allowed back in. And the smartest mass marketers will discover the value of thinking local.

[Roland Bryan, Director of Strategy, Associated Northcliffe Digital.Photo by Shel]

Richard Titus, a serial entrepreneur, was a co-founder of Razorfish, the legendary ad agency that introduced, for better or worse, interactive advertising to the internet. It got sold to Microsoft and Richard walked away quite comfortably.

A couple of years back he and I served on the board of directors for YourTrumanShow, a video blogging startup that didn’t survive the current recession. Richard, a Californian living in London has been an executive at BBC for the past few years, until he recently got recruited away to become CEO of Associated Northcliffe Digital (AND), the online component of A&N Media, the UK’s second largest media company in the UK.

A&N is best known as publisher of the Mail and Metro, but in all it has about 120 British tabloids, a significant number of radio stations and other holdings.

Richard has been in the US with Roland Bryan, AND’s director of strategy and John Harmsworth [Lord Rothermere], who heads A&N. They were in the States so that Titus could introduce them to people they knew in the technology community, particularly where it could be useful to building online community platforms.

At dinner, I found myself sitting next to John who shared with me that he understands the dubious future of newspapers moving forward. He really needs not look much further than down the hall of his own home where neither of his two sons looks at newspapers. Instead, they spend their time on Facebook and MySpace. He said he doubted that these two possible heirs to this media empire would ever turn away from online spaces and onto newspaper pages.

Most of my conversation was with Roland who started LocalPeople a couple of months ago. It sounded to me to be a most promising implementation of hyperlocal journalism when we talked last night.

I just spent an hour with it and it seems to me even more promising now. When you look at it, you’ll recognize the functionality from platforms you’ve probably seen such as Twitter, Yelp,Flickr and maybe a shade of Facebook. Video is coming soon and will have similarities, of course, with YouTube.

The key difference between LocalPeople and most hyperlocal efforts I’ve come across such as the New York Times special section covering the innards of two Brooklyn neighborhoods, is that the AND effort looks and sounds like local people talking to each other in a cafe or over a backyard fence. The Times looks and feels like, well, the Times.

LocalPeople reads and feels more like Twitter than it does a newspaper, but unlike Twitter it is organized into geographic, rather than global neighborhoods. Roland emphasized there is no news in LocalPeople. If real news broke in one of these communities, the media company would dispatch a tabloid reporter. But now, the color and nuance of the local story can be greatly enhanced by LocalPeople.

This of course gets me jumping up and down gleefully. This is a form a braided journalism, one of my personal passion spots. Braided Journalism is about traditional and citizen journalism coming together, intertwining and emerging into something new, superior and enduring from what we have today.

The “enduring” part has been elusive as I have looked around at various new media news activities. Roland understands that if you want to attract local merchants the language and complexities of CPMs and Clickthroughs needs to be abandoned.

Local ad deals are quite simple. AND asks merchants what measurable results they want to achieve over the next year, and then calculates what LocalPeople would have to do to achieve it. Then they charge it and the merchant can very simply measure results.

“All we really have to do is be more valuable than the Yellow Pages,” he said.

I see enormous promise in LocalPeople. The platform allows a great deal of self management and self organization. I think local merchants will immediately “get” the desirability of moving into venues where their customers have already migrated.

I’m going to keep my eye on this one.

About a week ago, traditional publishing giant McGraw Hill announced it wanted to sell or spin BusinessWeek, one of the most venerable of all American business publications. The news, I am told, stunned most of the editors and reporters still there.

So far, almost no one has pointed to a possible acquirer and almost everyone close to the matter believes BusinessWeek is going to have to change business models if it is to survive. So far, at least two well-known BusinessWeek writers have suggested possible solutions. Design writer Bruce Nussbaum suggested two new models; the first being sort of an ongoing forum on selected business topics and the second by Stephen Baker, who covers social media suggests converting a portion of the publication into a wiki.

In 2005, while I was writing Naked Conversations, Baker really irked me by implying that somehow journalistic standards for blogging were inferior to those required to write for BusinessWeek. For a while I nursed an idea of taking him on in my book, until on the third or fourth revision of the book, I realized that Baker had a valid point.

As a blogger, I often post content on one draft. As readers remind me, I often miss obvious and blatant typos. I have no editor questioning and filtering what I have to say. I have no colleagues sharing an anecdote or insight that will make my story better. When writing books, I undergo much more editorial scrutiny, but even there, it is not the hard-nosed, Devil's Advocate style of a quality news editor who has general authority over the content provider.

This is true, not just for me. It is true for most social media writers who provide original content. Few of us are parts of a team and only a tiny handful of online social publications have our copy scrutinized and challenged by editors.

Yet, in recent years, we are the ones who are finding–and telling–an increasing portion of the world's stories. A 19-year-old, Dutch kid named Casper Oppenhuis de Jong, tweeted the first news of the Szechuan Earthquake to the west, where traditional media picked it up; Janis Krums was just trying to get to New Jersey, when a plane landed on the Hudson River when he took a TwitPic of a plane landing. The increasing role of people with cameras and connected devices in Mumbai, Gaza and Tehran have driven the point home with drama and flair in the last year. Traditional media have turned to people on the streets of the world to get the information of the world and share it with subscribers.

And yet there is an ambivalence about it, I imagine at places like BusinessWeek. We on the streets are unknown factors. We do not always report with accuracy. Sometimes, as is the case currently in Iran, we won't even reveal who we are or what sources we have. Many, like Casper or Janis, had no plans to contribute to citizen journalism. Casper was in a bookstore so he could Skype home to his folks in Amsterdam. Janis parked in New Jersey because it was cheaper than driving into Manhattan. And yet they both changed the information the world needed–and wanted.

Stephen Baker, talks about the "last 5%," that extra effort many elite publications take with pride to get the precise words that make a story more accurate and polished. He's right. Very few social media writers have time, desire or talent to do that.

The world will not be a better place, however, if the salvation of BusinessWeek is in snipping off that last 5% of quality. And the world will not be a better place if the extremely talented team that is BusinessWeek succumbs to the extreme challenges that traditional media organizations face today.

It seems to me that most people see the value of both the disciplines of old media and the speed and breadth of new media. It seems to me that the news organization of the future will need to braid these two camps of traditional and citizen journalists into something that emerges into something new and different; something that does not yet exist but needs to; something that can cut the costs of printing inefficiencies while increasing the speed in which information is distributed.

This new, "braided" BusinessWeek, would of course move to online only. It would abandon the antiquated concept of news being released once weekly. It would do almost everything that the organization is already doing at BusinessWeek.com, but it would become a much more social platform, incorporating functionality from independent blogs, tweets, YouTube and podcasts.

In my [undetailed] vision for an braided BusinessWeek, the organization would use content submitted by social media people. It would not be instantly published. Editors would revise, challenge and polish. The news would be posted as quickly as possible.

There would also be some form of revenue sharing. Instead of just giving a blogger a stringer's pittance, the social media person and the publication would revenue share any advertising. BusinessWeek would cover local business news and offer advertising to local and regional advertisers.

I hope it's not too late for BusinessWeek. If it is, I hope some other publication will look at this concept of braiding traditional and citizen journalism in a social media venue as an enduring solution to an chronic problem.

[ Flight 1549 lands on the Hudson, a fine Braided Journalism moment. Photo by Janis Krums]

As I’ve mentioned, my favorite Twitterville chapter is called “Braided Journalism.” The chapter covers Twitter’s role in Mumbai, Gaza, the Szechwan Earthquake, the landing of US Air Flight 1549 on the Hudson, the video recorded New Year’s Day BART shooting and a good many other instances where citizen and traditional journalism have converged in social media spaces.

The book was locked up on June 12, the day of the Iran Elections, an incident which showed how fast new events eclipse the old in this category. The concluding point of the chapter is that traditional and citizen journalism are converging. “We have become the feet on the streets of the world when news breaks,” I wrote.

Yet, most reasonable people realize the world will not be a better place, if the discipline, ethics and professionalism of traditional media disappears. I may no longer see a purpose for a daily newspaper delivered to my door by a fossil burning vehicle, but I most certainly see a value for the New York Times and its long-established standards for excellence. I look at the former Christian Science Monitor, whose slow death as a tangible newspaper was followed by the welcomed excellence of the CSMonitor.com which has risen like a phoenix from the newspaper’s ashes.

This thing that I call braided journalism seems to be emerging everywhere in a variety of forms styles and focuses.

One of my favorites has little to do with events of the scope and importance of say Iran or Mumbai. Take for example, girl’s basketball. A former NBA sports reporter grew passionate about his sport finding it less tainted than even boys sports. So he started a blog site called Hoopgurlz as a citizen journalism project. He got some sponsorship and then ESPN acquired it where it is now flourishing as is he, I assume.

Some laid off Baltimore Sun reporters regrouped and started BaltimoreBrew, a sponsored blog dedicated to “stirring up news and views,” and has started getting sponsorship to allow them to do work the Baltimore Sun apparently can no longer afford to do. On a global level, ProPublica, established in part by ex-LA Times reporters is a volunteer network of investigative reporters who were concerned that the kind of digging that made journalism different and superior to the fluff that fills so many surviving news columns, was becoming a luxury during tough economic times. There news is often the stuff the Pulitzers should be made of such as their recent look at nurses whose criminal records go undetected.

The NY Times, has taken a different route and weaves the locals on the street with pro journalists with something called “The Local.” It is breaking new ground with a braided journalism experiment covering two largely ignored Brooklyn neighborhoods, giving the type of hometown, dig-under-the-fingernails coverage he every community deserves.

I could not go very far in any direction related to braided journalism, without stumbling across the Miami-based Knight Foundation, a non-profit dedicated to the betterment of journalism, started in 1950 with some of the considerable profits gleaned by the formerly venerable Knight-Ridder newspaper empire.

Since 1950, the Knight Foundation, “dedicated to excellence in journalism,” has helped in the education of over 100,000 journalists and has contributed north of $1 billion toward the betterment of information quality at the community level.

In recent years more and more of Knight’s efforts have gone toward projects that are based online. There’s little doubt their efforts will change. They seem to be in a catbird position for the emergence of a new generation of Web-based media that will incorporate new media with time-established ethics and practices.

This is an area of emerging interest to me, and I think importance to how people will get their information in the coming decades. I will revisit some of the organizations mentioned here and I would love to hear from you if you can point to evidence of convergence between traditional and citizen journalism in social media venues.

I am always on the outlook for a next book possibility and Braided Journalism is among those that captures my personal passion. Bt whether it becomes a book or not, depends on what I find and to an almost equal degree, what people tell me here and on Twitter.

Sandbox2 It has been a little over three weeks since I finished proofing Twitterville and sent it off to my publisher for the last time before I see the thing in hard cover.

Since then, I have been kicking back more than I usually do, playing in my garden, with my wife, dog, cat and a few friends who I've missed during the reclusive process I require to write a book. It's nice to get out.

It's also scary, when I wrap up a project that took so much time and attention. There is a feeling that I have touched the top of a mountain and have stepped into a vacuum, a bubble where my work and focus have been excluded.

But I have a great number activities coming up. And for a three-week rest period, there has been a lot of planning and thing and doing.

First, I am going to do everything I can, and go everywhere that time and budget allows me to promote Twitterville. I feel good about the book. I think the stories I've told about the incredible people I've met in Twitterville are stories worth telling and sharing.

I'm planning a big party sometime in August. I have begun to invite people who are my close friends and people who are in the book. My friend Tatyana Kanzaveli has agreed to produce it for me and we are currently raising sponsorship, which we of course need before we can open the floodgates to the public. So far, Network Solutions and Intuit have kicked in, so we are well on our way. I'll tell you more about that when I have more to tell and I hope that will be soon.

Next, I am thrilled, THRILLED to announce that BurrellesLuce, the media planning, monitoring and measurement service for social media, online and print has signed up to sponsor this blogsite starting July 15, and I have agreed to pst at least once weekly–thus the title of this post.

This bog has served me as a sandbox, I play in it, try things out and watch how they develop.  I allow myself to stray and wander to cover whatever interests me.

Since 2005, the core focus for me in this sandbox has been social media and how it is changing the lives of people and the structures of institutions. Essentially, what I do is I talk to people about how social media changes their work, play and cultures.

Over these past few years I have interviewed more than 400 people in 38 countries about how they use social media. A majority of these interviews have been in the section called the Social Media Global Report. Projects that start there have resulted in two hardcover books, Naked Conversations, Twitterville; The Conversational Conversations, a Dow Jones, eBook and contributions to BusinessWeek.com, as well as FastCompany.TV.

For a while, I'm going to play in the sandbox, interviewing people about social media. I am looking for interesting and useful stories. I am happy to hear any that you think are useful and interesting.  am particularly interested in hearing those that are unique; that stretch the boundaries of social media. I am more interested in the human element, but I remain primarily a business writer. Please email me or leave a comment hear if you know someone or something you think I should cover.

I'm a sucker for a good story, so please tell me one.

At some point, a subject will come along that may lead to my next book. I certainly hope so and I am always searching for my next book. I will pursue a subject for a while and see if it fits for that topic, then either leap into it or move away.

For the past several months I have been talking to my friend Tom Stitt about a subject that has his passion and which invokes great interest on my part–the role of social media in healthcare. It's a great subject, and there are more than enough stories about cool people in healthcare who are changing the medical practice, respecting patient choices. There are also people like ePatientDave and Drew Olanoff who are using social media to share ideas and information and support.

But ultimately, I realized that a book we were going to call Conversational Healthcare, was not one I should help write. This subject greatly interests me, and I will write about healthcare and social media many times in the coming months. But it does not grab my passion as does another subject. Tom is continuing with the project and I have agreed to write the forward to his book which nw has a new working title.

What did grab my attention and my passion over the past few weeks is the role that Twitter has played in shedding light on the dark awfulness that has followed the Iran Election and I have little doubt that the hours I have spent following that story will be part of  my next book.

If it had not been for Twitter, Flickr and YouTube the world would not know and probably not care about what as happened there. Social media let people everywhere hear and see what has been happening to a people who were fooled into thinking they were part of a democracy when they were not. People bypassed governments and traditional media to inform each other. Truth in Iran keeps bypassing those who would suppress it via handheld devices and it is a fundamental change in how people connect.

This story has my passion. Iran itself may not be my next book, but it is likely to be a component. It seems a direct descendant of stories I covered in Twitterville including Mumbai, Israeli-Gaza, Janis Krums and US Air 1549 on the Hudson.

At this point, the likely focus of my new book will be an extension of what I call "Braided Journalism," the title of my favorite Twitterville Chapter. It is the idea that news requires both the efforts of traditional news-gathering organizations as well as the feet on the streets of the world being covered by people with connected devices in their hands.

I am in no great hurry to start the next book. There is still a great deal of time and effort needed in support of Twitterville. But for a while, much of my focus will be directed at the points where traditional and citizen journalism converge and intertwine to make something entirely new and perhaps, better.

It's nice to be playing in the sandbox again.

While I was posting a video clip yesterday about Twitter & some of the neat things people & businesses can do with it, James Karl Buck found a new one. He was tossed into an Egyptian jail cell. Apparently, in Egypt where abuse of prisoners is common, they let  him keep his phone. So, he Twittered a single word: "ARRESTED."

That put many wheels in motion and for him, it led to the US Embassy getting him out of both jail and back to his Oakland. But, Buck was told by police that his interpreter, Mohammed Maree was arrested and "he is a dead man." Since arriving here today. Buck has been doing his best to raise Hell on behalf of Mohammed. On his Twitter account he asks that anyone who cares contact Egyptian Press Consul Attiya A Shakran, (415) 346-3427 attiyashakran@hotmail.com (415) 548-0556

You can learn more about Mohammed at James’ blog, linked to above.

James is a journalism grad student at UC Berkeley. He was in Egypt to cover blogger involvement in the current demonstrations against food shortages. ABC News is saying those demonstrations turned turned into riots.

In any case, Egypt is no place to get thrown into the slammer. Earlier this year, I interviewed Wael Abbas, who posts videos on YouTube showing abundant evidence of police abuse. A couple of weeks ago Wael told me he would be blogging about the strike. I hope that he is okay.

A couple of weeks back I wrote a piece on something I called "blogger journalism." It was a response to people asking me to submit interview questions in advance, something I maintained companies would never do if I worked for the NY Times. Last week at DEMO, I was chatting with Dan Farber as we filed into a room. I said, "Journalism is really changing these days," and he responded immediately, "No it isn’t. It hasn’t changed a bit."

We both got funneled into the room and did not sit together so we never continued the chat.  I have a hunch that we are both right. To Dan, the rules of journalism have not much changed. His delivery and distribution may now be online rather than on paper. His frequency may niow be several times daily, rather than weekly. But he still listens to people, asks questions and writes balanced copy. Dan is mild mannered and friendly and helpful to other journalists. But when he goes after a story he’s like a dog with a bone. It’s his story and he wants to get it first and right.

That would have been true of Dan 20 years ago as well. I think bloggers, aspiring to be journalists can be well served to emulate Dan’s standards.

But still I would argue, journalism is changing. It is changing in a great many ways. Here are a few:

  • We are amateurs. We don’t get paid. No bloggers were airlifted by corporations to cover Iraq or Katrina as far as I know.  Most blogger don’t get into the room where the big stories are introduced by large organizations. But those stories are still pretty well covered by traditional media.

So we bloggers  write about the stories we do get to see in our neighborhoods; at our meetups; in our classrooms. We interview the people we see. We serve as our own camera/sound crews.

The result is that a great many more events of the world are being covered today than has ever been the case in newspapers who determined news quantity as the page space between ads. Social media people are delivering news faster than ever before and more people have the chance to be heard than ever before.

Is it journalism? Of course it is.  The quality is uneven, but the same is probably true of your local traditional news sources. Whether the content is served up by a traditional organization or a blogger does not define whether or not it is journalism. There are newspaper reporters who get paid to cover alien abductions complete with doctored photos. There are bloggers who are not journalists for similar reasons. But there are a surprising number of bloggers who are respected citizen journalists.

  • The guise of objectivity has changed. When I was a paid journalist in the late 1960s, I interviewed George C. Wallace, the segregationist Alabama governor who would go on to take 43% of Massachusetts Democratic votes in a primary election.

After, he sent me a thank you note, telling me he felt my article had helped him and his cause–a cause which I absolutely detested. But I had done my job. I had accurately reported what he said. I asked the sort of open-ended questions I still ask in interviews, ones that lets the speaker go where he/she wants to go. But helping George Wallace do well in a liberal Yankess state was something that did not please me in any way.

Since I returned to journalism, I’ve developed a style that Scoble and I used in the book. I tell you why I’m speaking to someone, then I left someone have his say. Then I tell you what i think of it., making very clear that you are getting a personal opinion. I wish I had the freedom to have done that 40 years ago as a reporter with Wallace.

Other bloggers seem to have picked up this approach and it pleases me immensely. It gets rid of a charade of objectivity that was never really there. It lets the reader know who the speaker is, and the reader will also have some sense of where the reporter is coming from. It is different from the old rules of engagement.

  • My fact checkers are you. You change my story. Last week I covered DEMO 08 presentations on Twitter. One company, NotchUp claimed, in their presentation, that word-of-mouth among enthusiastic alpha users had taken it’s new service viral; that there were 50,000 grassroots users gathered in a few weeks. Within minutes, i received a significant handful of Twitter responses, from readers on three continents, saying these guys were spammers and their claim was highly misleading.

In days of old, my editor would have challenged the NotchUp claim, asking me to get a second source. If I could not, the paper would probably have run the claim, emphasizing that it was the company’s assertion. Some readers would have known the assertion was misleading, but probably would not have told us, because it was much haerder than just hitting a Twitter "Upload button."  In fact, a great journalist wiud have gone back to NotchUp to respond to the accusations, I did not because my readers got me to lose interest in them as a company.

I do not have the considerable benefit of an editor anymore, as those who ping me my frequent typos will attest–but I have a whole bevy of fact-checkers out there, as do other blogger journalists. They heloed Robert and I write a better book and they help me write more accurate reports now. Blog readers vet the facts, and the blog writer adjusts accordingly and quickly.

These are just three thoughts on the subject. There are many more. With all due respect to Dan, social media is changing most institutions and that includes journalism. Personally, it is a good thing. Most of America’s "free press, " is in the hands of interests more concerned with corporate profits than journalism and for better or worse, social media is the only force emerging to offset that concentration of information control.

Utterz, is inviting people to report on what is happening in their local voting districts on this election day. This is a good idea and the diversity of comments going up there already makes for an interesting read.

Just one thought for you undecided out there. Vote for the candidate you believe will make the best president, not the one you think is going to win for some reason or other. That’s how we’ll get the two most deserving finalists.

But whatever you do, if this is your primary day, do not forget to vote. Events in the world should tell you what a sacred & powerful freedom it is.

The same thing has happened twice in a week and it tends to piss me off. I request interviews for the SAP Global Survey and someone asks if I would be willing to submit my questions in advance.

The answer is no, resoundingly so. You would not ask the NY Times or ABC or your hometown newspaper to do that? Why would you ask me?

The implicit answer is that I blog my interviews, and therefore, I must be less than a full journalist. I want the interview to increase my readership and therefore I should conduct them with an implicit wink and a nod. I’ll get back to that in just a second.

In the interest of transparency, let me state a few things that regular readers of the survey probably already know. I conduct most of my interviews by email. So the recipient gets to see and consider the questions for a week or so before answering them. The recipient can easily fool me, and get help from internal people. I will never know.But I insist on naked conversations. If an interviewee sends me back Corpspeak or standard talking points,I will not publish it. This has happened only once. I have had respondents decline to answers a question, and the only way it shows, is that there are fewer questions to the interview. This is also fine with me.

Finally, the likelihood of getting burned is small. Why? Because SAP my sponsors and I are looking for insights and information that will add to the body of knowledge on social media’s impact on culture and business. I ask people for interviews because I think they have something to contribute.

So far there have been 58 interviews. I have posted a few broken links and in one case, I posted the wrong middle name of an interviewee (my worst mistake so far). No one has contacted me to claim I misrepresented them.

I am educated and experienced as a journalist. I have worked for newspapers, email newsletters and briefly as a radio commentator. I am now practicing journalism as a blogger. The rules have changed slightly. I get to stick my opinion in when reporting. I am obliged to make clear when it is opinion and when it is reporting.

Bloggers as journalists are just evolving. We bloggers have brought much of this on ourselves.  When I am interviewed by other bloggers, they often ask me to promote that I am on their sites. I rarely do this and when I do, it is because I feel new ground was covered, that contributes something to the body of knowledge. I did it twice recently and felt uncomfortable, so it will probably be a while before I do it again.

As a reporter, I never asked an interviewee to promote what I wrote. If she or he liked it, then they might cut and copy a newspaper clip, or forward my email newsletter or in blogs, link to it. But to collaborate in the promotion of those materials, to me is as unjournalistic as asking me for questions in advance.

I also have the issue of interviewing friends on my blog. I will always be transparent. This is not new to blogging. I had friends who were part of my state house beat as a yong reporter. I once dated a young woman whose father served on the local Council for the Elderly  When that council came under scrutiny for questionable practices, I had to recuse myself and that is the way it should be.

Blogging is breaking new ground in so many days.  For me, it is difficult to keep straight, that one day I am a speaker, another I am a blogging reporter and very recently I was a consulting blogger who sometimes wrote about clients. New ground is often shaky and it requires a few hops and occasional stumbles.

The way I try to keep it straight is to remember my customer is my reader and that is where my loyalty rests when I blog.

The BBC reports that it conducted a survey in which only 56% of those polled though a free press was important to society.  A full 40% thought restricting press for the sake of social harmony was preferable.  I wonder how they would vote on incarcerating social dissenters or perhaps waterboarding activists.

This may be the only time I ever post a traditional press release on this site, but the amazing photographer and collaborative photo book producer Rick Smolan is behind this project, and before we social media maniacs stole the term "Citizen Journalist,  Rick was organizing citizen photo journalists on a global basis.

Please note the date.  I wish I had known sooner, but there is still time to click in:

Beginning Sept. 17, in the course of a single week, 100 of the world’s top photojournalists – and millions of amateur shutterbugs – will fan out around the United States to shoot digital photos of the most important place in their lives: Home.

With America at Home, Rick Smolan and the team that produced A Day in the Life of America: America 24/7, 24 Hours in Cyberspace, and One Digital Day, will be taking on their biggest challenge to date. The result, which is expected to include several million photographs, will be the most extensive record of American home life ever attempted.

“The idea of ‘home’ is as universal and deeply ingrained as that of ‘mother’ or ‘father,’” says Smolan. “Ask people to describe what the word ‘home’ means to them and their answers tap into a deep pool of emotions and memories. We’re inviting millions of Americans to collaborate in the creation of a digital time capsule that may prove to be an invaluable resource for our descendants to understand the fabric of home life in 2007.”

Editorially, America at Home aims to capture the emotions of home: the distinctive rituals, intimate moments and all the myriad ways in which we work, play, learn, conduct our lives and interact with friends, family members (and pets!) as we transform our dwellings into our homes. From McMansions to mobile homes, from tree houses to tenement slums, from ranches to old age homes, the public is invited to help document the harmonies and paradoxes of home life across America over a single seven-day period.

Snapshots Heard ‘round the Nation

Through massive grassroots online outreach, millions of Americans are being invited to simultaneously contribute their own images via a series of daily snapshots taken at the same time of day across the nation each day throughout the week. Participants will receive daily emails with assignment instructions and can also take general photos of what makes their home special.

The public is invited to sign up and upload their images at www.MyAmericaAtHome.com.

An international team of leading magazine and newspaper photo editors will edit all of the images, shot by both professionals and amateurs. The best images will be woven together with essays from leading writers in a unique and evocative coffee table book, a website, a TV show, and an exhibit.

The images shot by the 100 professional photojournalists and millions of amateurs will reflect the extraordinary diversity that makes up American family life and will represent a broad range of economic, geographic, racial, political, and socially diverse lifestyles. Topics covered will include:
– A mother showcases the chaos and glory of her teen-tycoon son’s bedroom,
– Multi-generational families living under the same roof,
– A mom snaps her 10-year-old daughter snuggling with ‘flat daddy’, a life-sized cut-out of Army dad, away in his second tour of duty in Iraq,
– A ‘Grand Central’ abode which welcomes a never-ending stream of friends,
– A single family house shared by two families, who occupy it in shifts,
– A pro shooter documents a 5-year-old child of divorce bouncing between her two Manhattan bedrooms,
– An eco-hermit snaps his ‘living’ desert hideaway complete with breathable walls,
– A professional photographer tours a million dollar mobile home that follows its movie star owner from film location to film location,
– A Pulitzer Prize-winning photographer shoots a family in the last home standing in a condemned neighborhood,
– Another photographer explores the secret rooms hidden behind book-shelves and under stairs commissioned by an army of adult Peter Pans.
*
A unique element of America at Home is that it encourages participation by cell phone camera users. More than a billion people around the world have an Internet-connected camera in their pocket all day long: their phone. This project will be the first time the full combined power of these millions of phones in the U.S. has been activated for a common purpose. "Humanity has a deep need to tell stories,” says Smolan. “That’s why photographs are so important to people. The ability to shoot and then instantly share images is going to dramatically change the way humanity sees itself and how each of us tells our own stories."
The America at Home book will be published by Running Press in March 2008 and will offer the public the ability to personalize their books with customized covers. The custom cover feature was largely responsible for the success of Smolan’s last project, America 24/7, when more than 21% of all book buyers customized their copies. This was the first time in publishing history that a New York Times best-seller was mass customized by its readers.

America at Home is made possible through a partnership with IKEA with additional support being provided by HP’s Snapfish, Google, BabyCenter.com, Nikon, FotoNation.net and TravelMuse.