I have completed the Introduction and first four chapters of my new book. The following is my first revision of the Table of Contents, which I am sure will change many more times.
The people and topics I list here are likely to be included in the final book, but I won’t know until further down the line. I would appreciate your feedback on who I’ve selected and your suggestion on who else and what else I should cover.
The criteria is simple. I am looking for people who blazed trails in social media that the rest of us have followed. They may be superstars or relatively obscure. But in all cases they contributed something that makes what we have today possible.
Title: Conversation Starters: the people who made social media happen
Foreword by Jeremiah Owyang
Introduction: Here but starting to be forgotten
Ch. 1 From Darkness to Aquarius
Traces events starting from end of World War 2 into the 60s.
They include:
- IBM 700 series of mainframes
- IBM SHARE—1st online user forum
- Sputnik
- Shift in US education to science
- Ethics & Anger of the 60s
Shows how technologists went from subject of scorn into the leaders of the PC revolution between 1965 and 1985
Includes:
- The odd, short life of Brother Power, the Geek
- Neil Armstrong steps out
- Birth of DEC
- MITS Altair 8800, the 1st PC
- Paul Allen & Bill Gates
- Steve Jobs & Steve Wozniak
- Bob Metcalfe, Xerox PARC & Ethernet
Ch. 3 Accidental Giants
From 1985 to 1998, the final building blocks to enable the social media revolution were put in place. This chapter reports on:
- How gamers made us more social
- Birth of the Worldwide Web
- Justin Hall starts the first blog
- How open source and web 2.0 started
Ch 4 Struck by the Cluetrain
This chapter focuses entirely on the 2000 book Cluetrain Manifesto , which I consider to be the watershed moment in launching this conversational age. It interviews Doc Searls and David Weinberger, two of the four co-authors and talks briefly with several people whose lives and work were changed by the book.
Ch 5 Other Founding Fathers
- Howard Rheingold– Virtual Communities
- JD Lasica & Brewster Kahle—OurMedia, 1st user-generated video
- Dave Winer: Davenet, first blog blog & RSS feed
- Shel Holtz & Neville Hobson—podcast pioneers
Ch 6. Into the enterprise
- IBM—What Lou Gerstner taught them
- Robert Scoble—Show power of corporate blogger
- Bill Johnston, built 1stenterprise community for Autodesk
- Mark Yolton [SAP] –driving force of enterprise communities
- Scott Monty [Ford Motors-- Gave a social face to a Fortune 50 company
- The Dell Four: Michael Dell, Manish Mehta, Richard Binhammer, Lionel Menchaca--learned the strategy of listening
Ch. 7 Small Business
- Intuit—Scott Wilder SKWilder, Kira
- Shashi Bellamkonda, Turned NetSol ranters into ravers through SM
- Laura Fitton, from stay-at-home mom to small business via Tweet street
- Gary Vee
Ch. 8 Government
- Richard Boly, [US State Dept.], humanizing the suit people
- Jack Holt [US Defense Dept.], Taking it to the bloggers
- Helen Zille [So Africa], Using Social media to build opposition party
- David Cameron [UK], from video blogger to prime minister
- David Millebrand [UK]
- Francisco Carmargo Salas [Colombia], using social media to take government to the people
- Cory Booker, Newark Mayor
Ch 9 Religion
- Jesse Stay, the social Mormon
- Father Roderick, the podcasting priest
- Rachel Barenblat one of the first in the SM space, started.
- TBD
Ch 10Non Profits/causes
- Beth Kanter–Blueprint for social media fundraising
- Mama Lucy Kampton–from Chicken Farmer to Twestival
- Hardly Normal, taking tweets to the streets
- Amanda Rose, twestival
- TBD
Ch 11 Braided Journalism
- Janis Krums–Accidental citizen reporter
- Andy Carvin–NPR curator in Egypt
- Tom Foremski–Every company is a media company
- Cisco, Intel, Dell & other experiments
Ch 11. Revolution
- Wael Ghonim–Egypt’s Facebook Freedom Fighter
- Isaac Mao–China’s 1st blogger
- PigSpotter–Pointing out police abuse in South Africa
- Laurel Papworth–helping Saudi Women form social netowork
- Neda–Killed in Iran, recorded on YouTube, symbol of revolution
- Prita Mulyasari–imprisoned for criticizing hospital care,generated groundswell of citizen support
Ch 12. Health
- Lee Aase, Mayo Clinic
- ePatient Dave
- Ed Bennet
- Paul Levy
- Dana M. Lewis
Ch 13. Word Spreaders/enablers
- Chris Heuer, Social Media Club
- Jennifer McClure, SNCR
- Rob Key, Converseon
- Richard Edelman, Edelman PR
Ch 14. Conclusion
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Could it not be that he helped so many others understand and join the medium? This is the post that put me on Twitter . . . http://blog.guykawasaki.com/2007/09/ten-questions-w.html#axzz1HxZqndbj @shelisrael
Kim, Chris is certainly among the giants of social media. But I’m not sure I can identify a social media trail that he blazed so that the rest f us could follow. I am open to hearing a case to include him, because I like and admire him.
Hmmm . . . a bit surprised not to see @ChrisBrogan who was my entry into the wonderful world of Social Networks.
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