Comments on: Old Spice becomes a meme

By: Niall O'Malley

Niall O'Malley — Wed, 28 Jul 2010 10:30:34 +0000

Thanks Rick – it does seem to have an impact on sales according to recent figures. I wonder how much the whole campaign cost? I guess we will find out when they enter it into some awards…

By: Rick Ladd

Rick Ladd — Fri, 23 Jul 2010 01:04:01 +0000

OK – Here are the latest figures I’ve seen (via @GeorgeDearing) http://bit.ly/bgbrsm | Sales of Old Spice Body Wash up 107% over the last month; Twitter following up 2700% (and please don’t ask about the ROI of all that social capital they’ve garnered, cause I’m kind of sick of the whole, very old argument – which is, in my less than humble opinion, incomplete and outdated.) Instead, read Luis Suarez’s latest blog “Forget Social Strategy, Think Social Philosophy: Hippie 2.0″, located at http://bit.ly/dBiDr0 .

By: Niall O'Malley

Niall O'Malley — Wed, 21 Jul 2010 15:27:38 +0000

Sure thing, just haven’t seen some more relevant / recent numbers – unless you have seen some?

By: Rick Ladd

Rick Ladd — Wed, 21 Jul 2010 14:47:28 +0000

Niall – I think you should look a wee bit deeper than a single month’s sales of a single, albeit targeted, product. This isn’t your grandfather’s ROI.

By: Niall O'Malley

Niall O'Malley — Wed, 21 Jul 2010 10:42:18 +0000

I read that Old Spice sales are down by 7%: http://ow.ly/2dPQM

By: Five things to love about Old Spice « People like to share

Five things to love about Old Spice « People like to share — Mon, 19 Jul 2010 17:24:29 +0000

[...] Old Spice Ad becomes a meme (globalneighbourhoods.net) [...]

By: From Old Spice's Nose To Dilbert's Ears | Waxing UnLyrical

From Old Spice's Nose To Dilbert's Ears | Waxing UnLyrical — Sun, 18 Jul 2010 13:12:20 +0000

[...] Shel Israel’s Old Spice becomes a meme [...]

By: Storytelling Social Media Marketing PR Business & Technology Curated Stories July 15, 2010

Thu, 15 Jul 2010 21:25:59 +0000

[...] Old Spice becomes a meme Published: July 14, 2010 Source: Global Neighbourhoods “Hello Ladies,” says the oh-so-manly Old Spice guy. “Does your man look like me? No. Can he smell like me. Yes.” What a great combo. The Old Spice guy is both a spoof and at the same time an extremely cool and… [...]

By: Kelly Rusk

Kelly Rusk — Thu, 15 Jul 2010 17:30:02 +0000

I thought the original television spot aired in February 2010?

As much as I personally love the campaign and think it’s been successful in garnering eyeballs and tweets and blog posts, we can’t for certain call it a successful campaign until it translates to an increase in product sales.

By: Rick Ladd

Rick Ladd — Thu, 15 Jul 2010 14:16:00 +0000

I believe your fears are well-founded, Shel. There probably aren’t enough truly creative (which means, IMO and to some degree or another, fearless; playful; original; crazy; child-like; etc.) people or organizations around for the imitators not to proliferate.

I, too, would love to see this campaign raise the bar. Maybe it’s time. I suspect you would be happy to see just a couple of other instances where this might happen. That would no doubt ameliorate the pain of the wave of imitators we can expect to ensue shortly.

BTW – I’ve been using Old Spice (cologne, not aftershave; it lasts longer than any – including the very expensive – others I have encountered in my last 45 years of adulthood) for decades. I mix it with Witch Hazel (1:2). Apply it with cotton pads. Voila! Astringent, exfoliant, de-smellorator – all rolled up in one. I credit it (and maybe some genetics) for my youthful appearance :)