Comments on: Not quite normalized just yet

By: Clients Set the Tone for Social Media Communication

Clients Set the Tone for Social Media Communication — Wed, 30 Jun 2010 18:17:09 +0000

[...] other day I read, and commented on, a post from Twitterville author Shel Israel, in which he was discussing his assertion that social [...]

By: shelisrael

shelisrael — Mon, 28 Jun 2010 13:35:00 +0000

Sue Ann, This was a follow up post. In the previous one, I mentioned IBM and SAP, two of the world’s largest B2B organizations. It also mentioned Intuit, the world’s largest small business-to-business company.

By: Sue Anne Reed

Sue Anne Reed — Mon, 28 Jun 2010 07:30:54 +0000

Social media needs to become less about specific platforms and more about a general process of communicating / marketing to potential customers. Until that happens, things won’t be normalized. It’s kind of like when AOL was the most popular email platform … AOL = email, but it took email becoming much more widely accepted before email became a real business tool.

Also, while you mention companies that are succeeding in the B2C space, until companies figure out B2B you won’t be able to call things normalized.

By: Storytelling Social Media Marketing PR Business & Technology Curated Stories June 27, 2010

Mon, 28 Jun 2010 00:40:48 +0000

[...] Not quite normalized just yet Published: June 27, 2010 Source: Global Neighbourhoods My last post argued that social media is now at the end of a period of great disruption and is now entering a longer, quieter period of normalization. I need to emphasize that we are talking about the world’s o… [...]

By: Storytelling Social Media Marketing PR Business & Technology Curated Stories June 27, 2010

Mon, 28 Jun 2010 00:40:48 +0000

By: Nancy Myrland

Nancy Myrland — Sun, 27 Jun 2010 22:20:26 +0000

Good, thought-provoking post Shel.

Business…well, all kinds of institutions for that matter, make decisions for all kinds of reasons. Fear, uncertainty, arrogance, empathy, sympathy, follow-the-leader, follow-the-loser, and a host of other factors go in to good and bad decisions and developments.

I think we are in the midst of several worlds co-existing in Social Media. One is the world of those who dove in head-first, embraced tools that are the most revolutionary communication and connection tools we have witnessed in many years, and are continuing to use them to their advantage. Another world is of those who are curious, are dabbling, and are scurrying around experimenting. Another is the world of those who think Social is the devil, and, by golly, they don’t need it to survive, and they’re going to prove that to everyone by holding out!

Many worlds exist in between the three I mentioned. What is important for all to know is that it is no longer our decision, but our clients and potential client’s, decision regarding how they expect to be communicated with, how they want their problems solved, the speed at which they expect an answer and the way they are evolving. It’s time to jump in strategically, to take advantage of the tools, and the gifts, we have been given that allow us to be closer to those who we want to care about our products and services.

By: Leigh Fatzinger

Leigh Fatzinger — Sun, 27 Jun 2010 18:03:00 +0000

Great post Shel. I am in the midst of reading ‘The Facebook Effect’ and was surprised to learn that Apple was an early (and large) customer of Facebook’s as they felt the exposure to the higher ed demographic was the holy grail. Of course, they were a display advertiser, not a participant in the conversation. Soon after, they receded into the social media background for the reasons you mentioned – they probably felt they didn’t need it. Nevertheless, it wasn’t for a lack of being there in the beginning.

By: Tweets that mention Not quite normalized just yet — Global Neighbourhoods -- Topsy.com

Sun, 27 Jun 2010 17:28:17 +0000

[...] This post was mentioned on Twitter by shel israel, Mimi Muircastle and Blake Ethridge, AllThingsM. AllThingsM said: Not quite normalized just yet http://bit.ly/aRSwFO [...]