Shel Israel, author of Twitterville and social media advisor to brands is proposing to write a new book. One of the things he hopes to tackle in the new book is the question of social media ROI, which is a......

Reminds me when I was hired into Clearspring as Community Manager. We knew to an extent where our product line was going but we were also depending on feedback from the community about where to go.

I had to inject myself into the community and solicit as much feedback as possible. My goal was to find out where we were falling short. Gotta figure out how you suck so that you can suck less. Heh.

Part of my weekly progress report was whether I could gather a certain level of feedback week to week. Our VP of Product would take this and use it to build the product roadmap.

Blurring the boundaries has been essential to us gaining market share and ultimately dominating our chunk of the market.

Excited to buy the book!