Comments on: What Must PR Do? Part 3 http://globalneighbourhoods.net/2005/10/what_must_pr_do_2.html Following mobile and social wherever they take me Tue, 07 May 2013 12:12:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ephraim Cohen http://globalneighbourhoods.net/2005/10/what_must_pr_do_2.html#comment-7739 Ephraim Cohen Fri, 04 Nov 2005 18:33:22 +0000 http://globalneighbourhoods.net/2005/10/what_must_pr_do_2.html#comment-7739 <p>I would agree with how PR must change but go a step further and say the best communications strategies were alows about listening. Just look at some of the most popular presidents - they were the ones that embraced tactics like Town Hall Meetings and talked back directly to populist questions. The real difference is that Command and Control used to be a popular option for a PR strategy, though not necessarily the best one. Now it's simply no longer an option.</p> <p>On ongoing theme in the Blogosphere discussion of PR I would take issue with is that blogs are treated as the centerpiece of this new world. While PR is shifting, it's too early to tell if blogs really will be that centerpiece. Right now the blogosphere is important, but it's simply one part of a larger whole (in fact, it's still only a small percentage of the public that read blogs and in many business sectors they still have little importance...though that will probably change). Rembember, at one point discussion groups and chat rooms were considered the all important online dialogue tool (remember those Clinton chats?). These means of dialogue are still important but no longer have the level of influence originally projected. Blogs may truly be the centerpiece of many PR strategies, but it's still too early to tell.<br /> </p> I would agree with how PR must change but go a step further and say the best communications strategies were alows about listening. Just look at some of the most popular presidents – they were the ones that embraced tactics like Town Hall Meetings and talked back directly to populist questions. The real difference is that Command and Control used to be a popular option for a PR strategy, though not necessarily the best one. Now it's simply no longer an option.

On ongoing theme in the Blogosphere discussion of PR I would take issue with is that blogs are treated as the centerpiece of this new world. While PR is shifting, it's too early to tell if blogs really will be that centerpiece. Right now the blogosphere is important, but it's simply one part of a larger whole (in fact, it's still only a small percentage of the public that read blogs and in many business sectors they still have little importance…though that will probably change). Rembember, at one point discussion groups and chat rooms were considered the all important online dialogue tool (remember those Clinton chats?). These means of dialogue are still important but no longer have the level of influence originally projected. Blogs may truly be the centerpiece of many PR strategies, but it's still too early to tell.

]]> By: Tim Jackson- Masiguy http://globalneighbourhoods.net/2005/10/what_must_pr_do_2.html#comment-7738 Tim Jackson- Masiguy Wed, 02 Nov 2005 13:53:05 +0000 http://globalneighbourhoods.net/2005/10/what_must_pr_do_2.html#comment-7738 <p>Excellent observations.<br /> <br /> The best part of reading this is realizing how much of this I already try to do with my own blog for my company. Helps me feel like I have been doing a lot of the right things.<br /> <br /> In my very limited experience, I have found that giving the customer/ consumer an interactive relationship with your brand only increases their desire to learn more and interact more. Once they feel they have that relationship with your brand, they are more likely to purchase the product and then become the brand evangelists we all want to have.<br /> <br /> Thank you for the post.<br /> <br /> Tim Jackson<br /> Brand Manager<br /> Masi Bicycles</p> Excellent observations.

The best part of reading this is realizing how much of this I already try to do with my own blog for my company. Helps me feel like I have been doing a lot of the right things.

In my very limited experience, I have found that giving the customer/ consumer an interactive relationship with your brand only increases their desire to learn more and interact more. Once they feel they have that relationship with your brand, they are more likely to purchase the product and then become the brand evangelists we all want to have.

Thank you for the post.

Tim Jackson
Brand Manager
Masi Bicycles

]]> By: Tim Jackson- Masiguy http://globalneighbourhoods.net/2005/10/what_must_pr_do_2.html#comment-7737 Tim Jackson- Masiguy Wed, 02 Nov 2005 06:02:52 +0000 http://globalneighbourhoods.net/2005/10/what_must_pr_do_2.html#comment-7737 <p></p> <p>Excellent observations.</p> <p>The best part of reading this is realizing how much of this I already try to do with my own blog for my company. Helps me feel like I have been doing a lot of the right things.</p> <p>In my very limited experience, I have found that giving the customer/ consumer an interactive relationship with your brand only increases their desire to learn more and interact more. Once they feel they have that relationship with your brand, they are more likely to purchase the product and then become the brand evangelists we all want to have.</p> <p>Thank you for the post.</p> <p>Tim Jackson<br /> Masi Bicycles</p>

Excellent observations.

The best part of reading this is realizing how much of this I already try to do with my own blog for my company. Helps me feel like I have been doing a lot of the right things.

In my very limited experience, I have found that giving the customer/ consumer an interactive relationship with your brand only increases their desire to learn more and interact more. Once they feel they have that relationship with your brand, they are more likely to purchase the product and then become the brand evangelists we all want to have.

Thank you for the post.

Tim Jackson
Masi Bicycles

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